Universal Music Group And Spotify Expand Strategic Relationship; Will Enable Spotify To Distribute Music Videos In US
Portfolio Pulse from Charles Gross
Universal Music Group and Spotify have expanded their strategic relationship, allowing Spotify to distribute music videos in the US. This move could enhance Spotify's content offerings and potentially attract more users and advertisers, leveraging Universal Music Group's extensive catalog of music videos.
March 28, 2024 | 2:04 pm
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The expanded partnership with Universal Music Group allows Spotify to distribute music videos in the US, potentially increasing its user base and advertising revenue.
By distributing music videos, Spotify diversifies its content beyond audio, making the platform more attractive to users and advertisers. This could lead to increased user engagement and higher advertising revenues, positively impacting Spotify's stock in the short term.
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