MINISO Disclosed The Opening Of New Times Square Pop-Up, an IP-Paradise with Cuddly Plushies Galore
Portfolio Pulse from Benzinga Newsdesk
MINISO announced the launch of a new pop-up store in Times Square, branding it as an IP-Paradise filled with a wide range of cuddly plush toys. This move is part of MINISO's strategy to expand its presence and attract more customers by leveraging popular intellectual properties.

March 28, 2024 | 11:51 am
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MINISO's new Times Square pop-up, focused on IP-themed plush toys, aims to enhance its market presence and attract a broader customer base.
Opening a pop-up store in a high-traffic area like Times Square, especially with a focus on popular intellectual properties, is likely to increase brand visibility and attract more customers. This strategic move can positively impact MINISO's short-term sales and brand recognition, contributing to a potential increase in stock price.
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