Sportradar and B2B Betting-Solutions Provider for Esports Oddin.gg Ink Multi-Year AV Betting Agreement, Financial Terms Undisclosed
Portfolio Pulse from Benzinga Newsdesk
Sportradar (NASDAQ:SRAD) and Oddin.gg have entered into a multi-year strategic partnership to offer audiovisual streaming of esports content to Sportradar's betting operator clients globally. This deal aims to support Oddin.gg's growth in the esports market, estimated to have a betting turnover of €83 billion in 2023, by leveraging Sportradar's leading position in the AV betting sector.
March 28, 2024 | 8:03 am
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Sportradar's partnership with Oddin.gg to stream exclusive esports content could significantly enhance its product offering and market position in the AV betting sector.
The partnership with Oddin.gg allows Sportradar to expand its content offering in the rapidly growing esports betting market. Given the market's estimated betting turnover of €83 billion in 2023, this strategic move could significantly enhance Sportradar's attractiveness to betting operators, potentially increasing its market share and impacting its stock price positively in the short term.
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