Caitlin Clark Helping ESPN, Sportsbooks: How Iowa's Success In NCAA Tournament Could Help Women's Sports
Portfolio Pulse from Chris Katje
Caitlin Clark's performance in the NCAA Women's Basketball Tournament is drawing significant viewership to Disney's ABC and ESPN, with record-breaking figures for women's basketball. DraftKings reports a substantial increase in betting on women's basketball, attributed partly to Clark's popularity. Clark's potential move to the WNBA or BIG3 could further impact media partners Disney and EW Scripps. DraftKings and sportsbooks are closely watching Iowa's progress, with Iowa being a major liability for several betting platforms.
March 27, 2024 | 10:24 pm
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POSITIVE IMPACT
Disney's ABC and ESPN are experiencing record viewership figures for the NCAA Women's Basketball Tournament, thanks to Caitlin Clark's performance.
Clark's performance and the resulting viewership records directly benefit Disney's sports broadcasting segments, potentially increasing ad revenue and viewer engagement.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
DraftKings has seen a significant increase in betting on women's basketball, with Caitlin Clark being a key factor. The platform is closely monitoring Iowa's progress in the tournament.
The increase in betting activity on women's basketball, driven by Clark's popularity and performance, directly impacts DraftKings' betting handle and revenue from this segment.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 85
POSITIVE IMPACT
Paramount Global's BIG3 basketball league made a $5 million offer to Caitlin Clark, which could boost the league's viewership and media coverage.
The historic offer to Clark by the BIG3 league, if accepted, could significantly enhance the league's profile, attracting more viewers and media attention, thereby benefiting Paramount Global.
CONFIDENCE 80
IMPORTANCE 65
RELEVANCE 75
POSITIVE IMPACT
EW Scripps could benefit from Caitlin Clark's potential move to the WNBA, enhancing the media coverage and viewership of the league.
Clark's high profile and popularity could increase interest and viewership in the WNBA, benefiting EW Scripps as a media partner through enhanced coverage and audience engagement.
CONFIDENCE 75
IMPORTANCE 60
RELEVANCE 70