Beyond, Inc. Announces Partnership With X, To Deliver Custom Short And Long Form Content, Develop Customer Acquisition And Retention Strategies As Well As Spotlight The Companies' Brands On Key Tent-Pole Events And Holidays
Portfolio Pulse from Benzinga Newsdesk
Beyond, Inc. (NYSE:BYON), the parent company of Overstock, Bed Bath & Beyond, Zulily, and other brands, has announced a strategic partnership with X to deliver custom content, develop customer acquisition and retention strategies, and spotlight its brands during key events. The partnership aims to leverage X's 100 million+ U.S. users through creative content and brand-specific promotions. The re-launched Overstock.com site will feature deals starting this weekend.
March 27, 2024 | 3:51 pm
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Beyond, Inc. announces a strategic partnership with X to enhance brand engagement and customer acquisition through custom content and promotions.
The partnership with X is likely to positively impact Beyond, Inc.'s stock in the short term due to the potential for increased brand visibility and customer engagement across X's 100 million+ U.S. user base. The focus on custom content and promotions, especially around key events and holidays, could drive higher traffic to Beyond, Inc.'s brands like Overstock, Bed Bath & Beyond, and Zulily, potentially boosting sales and customer loyalty.
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