TruGolf Announces Global Franchising With Franchise Well To Accelerate Growth
Portfolio Pulse from Benzinga Newsdesk
TruGolf Holdings, Inc. (NASDAQ:TRUG) has announced a strategic partnership with Franchise Well to accelerate its global expansion through franchising. This move aims to capitalize on the growing demand for off-course golf experiences, as evidenced by the National Golf Foundation's data showing a significant increase in off-course golf participation. TruGolf's CEO, Chris Jones, emphasized the goal of making golf more accessible globally, while Franchise Well's Ben Litalien highlighted the low labor, high technology appeal of TruGolf's franchising model.
March 27, 2024 | 1:05 pm
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TruGolf's strategic partnership with Franchise Well is set to accelerate its global expansion, leveraging the growing trend of off-course golf participation.
The partnership with Franchise Well positions TruGolf to capitalize on the increasing popularity of off-course golf, as indicated by the National Golf Foundation's data. This strategic move is likely to enhance TruGolf's market penetration and brand visibility globally, potentially leading to increased revenue and market share. The focus on a franchising model that is low on labor and high on technology aligns with current market trends, suggesting a positive outlook for TruGolf's growth.
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