Getty Images And United Football League Sign Multi-Year Renewal Of Photography Partnership
Portfolio Pulse from Benzinga Newsdesk
Getty Images (NYSE:GETY) has renewed its partnership with the United Football League (UFL) as the Official Photographic Agency. This multi-year agreement involves Getty Images' sports photographers and editors delivering high-quality imagery from every game of the UFL's 12-week season, starting March 30, 2024. The imagery will cover all aspects of the games and will be distributed exclusively through Getty Images' platform.
March 27, 2024 | 12:57 pm
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Getty Images renews its partnership with the UFL, ensuring exclusive high-quality imagery distribution from the UFL's games.
The renewal of the partnership with the UFL is likely to have a positive impact on Getty Images' stock in the short term. This deal not only reinforces Getty Images' position as a leading visual content creator and distributor but also promises fresh, exclusive content that can attract more users and subscribers to its platform. The emphasis on high-quality imagery from a sports league could enhance Getty Images' reputation and potentially lead to increased revenue through image sales and licensing.
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