Reverse stock splits are often executed to improve a stock's appearance to investors by increasing the per-share price, which can make the stock seem more valuable. However, the reduction in the number of shares can lead to decreased liquidity, making it harder to buy or sell large amounts of shares without affecting the price. The net effect on the stock price can be uncertain, as it depends on how the market perceives the action. In the case of Pluri Inc., the reverse split could be seen as an attempt to meet stock exchange listing requirements or to attract a different class of investors.