Kia Scores Big: Renowned Auto Designers From Mercedes, Geely Join To Elevate EV Design
Portfolio Pulse from Anan Ashraf
Kia Corporation, an affiliate of Hyundai Motor (OTCPK: HYMTF), has appointed renowned auto designers Oliver Samson and Seungmo Lim as Senior Chief Designers for its Europe and China Design Centers, respectively. Both designers have extensive experience with leading automakers, including Mercedes, Geely, Nio Inc, Changan Automobile, and BMW. Their recruitment is part of Kia's strategy to elevate its electric vehicle (EV) design, focusing on the development of smaller, more affordable EVs like the EV5, EV4, and EV3, priced between $35,000 and $50,000.
March 27, 2024 | 8:49 am
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Hyundai Motor's affiliate Kia Corporation hires top designers to lead EV design innovation, signaling a strong push into the EV market with new, affordable models.
The hiring of renowned designers with experience from leading automakers like Mercedes and Geely to spearhead Kia's EV design indicates a strategic move to strengthen its position in the EV market. This could lead to increased investor confidence in Hyundai Motor's ability to innovate and capture market share in the growing EV sector, potentially driving up its stock price in the short term.
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