Amazon's inclusion of Clinique products in its Premium Beauty Store is likely to enhance its attractiveness as a beauty products destination, potentially increasing traffic and sales within this category. Given Amazon's vast customer base and distribution capabilities, this partnership is poised to positively impact its beauty segment's performance in the short term.

By launching Clinique products on Amazon's Premium Beauty Store, Estee Lauder is tapping into Amazon's extensive customer base and distribution network, which is likely to increase Clinique's sales and market visibility. This strategic move is expected to have a positive short-term impact on Estee Lauder's performance, especially within the US market.