Better Choice Company Initiates Legal Action Against Alphia For Monetary Damages In Excess Of $19M
Portfolio Pulse from Benzinga Newsdesk
Better Choice Company, Inc. (BTTR) has initiated legal action against Alphia, Inc. for failing to close the asset sale of Halo, Purely for Pets, Inc., a subsidiary of Better Choice, as per their agreement. Better Choice is seeking to enforce the right of first refusal option exercised by Alphia and is demanding monetary damages in excess of $19 million for Alphia's misconduct. The legal action follows unsuccessful attempts to communicate with Alphia and its controlling firm, PAI Partners.

March 26, 2024 | 1:18 pm
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Better Choice Company, Inc. is suing Alphia for not closing the sale of Halo, Purely for Pets, Inc., seeking over $19M in damages.
The initiation of legal action by Better Choice against Alphia could lead to short-term negative sentiment among investors, potentially impacting BTTR's stock price negatively. Legal battles often involve significant expenses and uncertainties, which can be concerning to shareholders. The high relevance and importance scores reflect the direct involvement of BTTR in this legal dispute and its potential financial implications.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100