"SmartThings Expands Partnership With Philips Hue To Elevate TV-Centered Home Experiences" - Samsung
Portfolio Pulse from Benzinga Newsdesk
Samsung's SmartThings and Philips Hue expand their partnership to enhance TV-centered home experiences. The collaboration introduces greater control of the Philips Hue Sync TV App through SmartThings, offering immersive lighting experiences synchronized with TV viewing or gaming. The integration allows users to control lighting modes and sync via their Galaxy devices. The partnership also extends the Philips Hue Sync TV app's availability to new countries and introduces flexible payment options, including a monthly subscription. This move aims to revolutionize home entertainment systems and make smart home experiences more accessible globally.
March 26, 2024 | 1:08 pm
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Philips Hue expands partnership with Samsung's SmartThings, enhancing control over the Philips Hue Sync TV App and extending its availability to new countries. Introduces a monthly subscription option.
The expanded partnership and introduction of new features and payment options for the Philips Hue Sync TV App are likely to increase user engagement and market reach for Philips Hue products. The global expansion and flexible payment options could lead to increased sales and user adoption, positively impacting PHG's stock in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Samsung's SmartThings enhances integration with Philips Hue, offering users greater control and immersive experiences through the SmartThings app. The partnership aims to redefine home entertainment systems.
The collaboration with Philips Hue to enhance the SmartThings ecosystem with immersive lighting experiences positions Samsung as a leader in smart home innovation. This strategic move is likely to attract more users to Samsung's ecosystem, potentially increasing sales of compatible devices and strengthening SSNLF's market position in the smart home sector.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 90