Mundo Hispano Digital Embarks On Exclusive Content And Revenue Partnership With iHeartMedia
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Mundo Hispano Digital has announced a partnership with iHeartMedia to distribute MundoNow's Oyénos Audio Network podcasts through iHeartPodcasts. This collaboration aims to amplify LatinX voices in the audio space by leveraging iHeartMedia's extensive reach and marketing assets. Oyénos, which has seen remarkable growth since its launch, features diverse narratives across various genres. The partnership is timely, considering the significant increase in podcast listenership among Latinos. iHeartMedia's integration of Oyénos into its network, including collaboration with My Cultura, aims to serve the Latin community's needs more effectively.
March 26, 2024 | 1:01 pm
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iHeartMedia partners with Mundo Hispano Digital to distribute the Oyénos Audio Network, aiming to amplify LatinX voices and reach bilingual, bicultural audiences. This partnership could enhance iHeartMedia's content diversity and appeal to a growing Latino listenership.
The partnership with Mundo Hispano Digital allows iHeartMedia to tap into the rapidly growing Latino podcast listenership, which has been increasing at a rate nearly four times faster than the general U.S. population. By integrating Oyénos Audio into its network, iHeartMedia can significantly enhance its content diversity and marketing strategies, potentially attracting a larger audience and advertisers interested in reaching the LatinX community. This strategic move is likely to have a positive short-term impact on iHeartMedia's stock price as it demonstrates the company's commitment to diversity and innovation in content.
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