Oatly Announces A New Distribution Arrangement With Virgin Voyages
Portfolio Pulse from Benzinga Newsdesk
Oatly Group AB (OTLY) has announced a new distribution arrangement with Virgin Voyages, making Oatly Barista Edition the official oatmilk for all guests aboard Virgin Voyages' fleet. This partnership allows Oatly to expand its presence and reach over 2,700 guests per trip, aligning with its mission to provide a sustainable alternative to cow's milk. Oatly Barista Edition is designed to foam easily and not separate in hot or cold beverages, offering a delicious complement to coffee and tea without sacrificing taste or performance. The product also boasts a 46% lower climate impact than cow's milk in the U.S.
March 25, 2024 | 12:38 pm
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Oatly Group AB (OTLY) has entered into a distribution partnership with Virgin Voyages, positioning its Barista Edition oatmilk as the official oatmilk across the Virgin Voyages fleet.
The partnership with Virgin Voyages is likely to increase Oatly's brand visibility and product distribution, reaching over 2,700 guests per trip. This expansion aligns with Oatly's mission of providing sustainable alternatives and could positively impact sales and brand perception in the short term. The emphasis on sustainability and the product's lower climate impact compared to cow's milk further enhance Oatly's appeal to environmentally conscious consumers.
CONFIDENCE 85
IMPORTANCE 75
RELEVANCE 90