Smith+Nephew Teams Up With UFC To Be First-Ever Preferred Sports Medicine Technology Partner
Portfolio Pulse from Benzinga Newsdesk
Smith+Nephew (NYSE:SNN), a global medical technology company, has become the Preferred Sports Medicine Technology Partner of UFC. This multi-year partnership will leverage UFC's global presence to promote Smith+Nephew's advanced sports medicine technologies for injury repair, regeneration, and recovery. The partnership includes brand activation through UFC's digital and social channels, a branded presence in UFC Performance Institutes, and a Brand Ambassador fund for campaigns with UFC athletes.
March 25, 2024 | 12:15 pm
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Smith+Nephew's partnership with UFC as the Preferred Sports Medicine Technology Partner is expected to enhance its global brand visibility and promote its advanced sports medicine technologies.
The partnership with UFC, a leading global sports brand, is likely to significantly enhance Smith+Nephew's brand visibility and market penetration for its sports medicine technologies. The collaboration on original content and branded presence in UFC Performance Institutes further supports the potential positive impact on Smith+Nephew's market position and customer engagement.
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