Lyft Ropes In Nielsen For Advertising Insights
Portfolio Pulse from Shivani Kumaresan
Lyft Inc (NASDAQ:LYFT) has partnered with Nielsen to measure its in-app advertisements through Lyft Media using Nielsen ONE Ads, Brand Impact, and Buyer Lift. This collaboration aims to provide comprehensive insights into audience measurement, brand, and sales lift performance, enhancing advertising campaign strategies.
March 22, 2024 | 10:11 am
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Lyft Inc partners with Nielsen for advanced in-app advertisement measurement, potentially improving ad campaign effectiveness and advertiser satisfaction.
The partnership with Nielsen for advanced advertisement measurement solutions like Nielsen ONE Ads, Brand Impact, and Buyer Lift is likely to enhance Lyft's in-app advertising effectiveness. This could lead to increased advertiser satisfaction and potentially higher advertising revenue for Lyft. The positive premarket price action suggests a favorable market reception to this news.
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