The launch of the Cyber Hammer and the 'OMFG decal' by Tesla Inc. is a strategic move to leverage the memorable moments from the Cybertruck unveiling event for marketing purposes. This approach not only capitalizes on the event's viral aspects but also demonstrates Tesla's ability to engage with its customer base in unique ways. Given Tesla's history of successful marketing stunts and the limited nature of these products, this could lead to increased brand loyalty and engagement, potentially impacting TSLA's stock positively in the short term.