Winnie The Pooh, Tinkerbell, Bambi, Pinocchio To Star In Horror Crossover Film: 'As Horror Fans, We Would Love An Avengers That Is All Villains'
Portfolio Pulse from Chris Katje
Walt Disney Co's (NYSE:DIS) characters like Winnie the Pooh, Tinkerbell, and Bambi, now in the public domain, are being used in a new horror franchise. 'Poohniverse: Monsters Assemble' will unite these characters in a villain crossover film set for 2025. The franchise aims to create a horror equivalent of the Avengers, with standalone films leading up to the crossover. This follows the success of 'Winnie-the-Pooh: Blood and Honey' and its upcoming sequel. The use of these characters in horror films could alter their public perception.
March 21, 2024 | 5:34 pm
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Walt Disney Co's characters are being utilized in a new horror franchise, potentially altering their public perception and impacting Disney's brand image.
The utilization of Disney's characters in a horror context could lead to a negative perception among the public, especially among families and children, which form a significant part of Disney's target audience. This shift in perception could potentially harm Disney's brand image and affect consumer sentiment towards the company, leading to a short-term negative impact on the stock.
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IMPORTANCE 70
RELEVANCE 80