Tesla Cybertruck The New Celebrity Fashion Accessory? Steve Aoki, Big Sean Latest To Own EV
Portfolio Pulse from Chris Katje
Tesla's Cybertruck has become a popular choice among celebrities since its first deliveries in November 2023. Musicians Big Sean and Steve Aoki are the latest to own the electric pickup, with both sharing their experiences on social media. Tesla CEO Elon Musk engaged with these posts, highlighting the vehicle's appeal without offering celebrity discounts. The Cybertruck's visibility on celebrity platforms may serve as effective marketing for Tesla, which traditionally spends minimally on advertising.
March 20, 2024 | 4:45 pm
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Tesla's Cybertruck gains popularity among celebrities, potentially boosting its market appeal and demand.
Celebrity ownership and social media exposure of the Cybertruck, especially from figures like Big Sean and Steve Aoki, could enhance Tesla's brand image and stimulate consumer interest. Given Tesla's minimal advertising expenditure, this form of organic marketing through high-profile endorsements may significantly impact demand and public perception of the Cybertruck, potentially leading to increased sales or reservations.
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IMPORTANCE 75
RELEVANCE 90