SMX Entered Pilot Program With PepsiCo To Deter Counterfeiting And Ensure The Company's Product Authenticity Is Complete
Portfolio Pulse from Benzinga Newsdesk
SMX has entered a pilot program with PepsiCo to combat counterfeiting and ensure product authenticity. Initial tests were successful, and both parties are considering scaling the technology across operations. This technology has proven effective in accurately identifying marked PepsiCo packaging, enhancing brand integrity and supply chain transparency.
March 20, 2024 | 3:40 pm
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PepsiCo's partnership with SMX for a pilot program to deter counterfeiting could enhance its brand integrity and supply chain transparency.
The successful initial tests of the anti-counterfeiting technology and the potential scaling across PepsiCo's operations suggest a positive impact on the company's brand integrity and supply chain transparency. This could lead to increased consumer trust and potentially higher sales, positively affecting PepsiCo's stock in the short term.
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