Carote's Cooks Up Big Growth With Own-Brand Strategy
Portfolio Pulse from The Bamboo Works
Carote Ltd., a kitchenware company, has seen significant growth by focusing on its own-brand products, with a 118% profit increase last year to 237 million yuan. The company, planning a Hong Kong IPO, has shifted from OEM to ODM and now to branding its products, notably on Amazon in North America. Its revenue doubled last year to 1.58 billion yuan, with the U.S. becoming its largest market. Carote's strategic shifts, including outsourcing production and a young management team, have contributed to its success.
March 20, 2024 | 1:49 pm
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Amazon has been a key platform for Carote's expansion into North America, contributing to its significant revenue growth, especially in the U.S. market.
Carote's strategic decision to sell its products on Amazon in North America has been a crucial factor in its rapid growth in the U.S. market. This partnership has allowed Carote to access a vast customer base, contributing to its revenue surge. Given Amazon's role in Carote's expansion, this news is likely to be seen positively by investors, potentially leading to a short-term positive impact on Amazon's stock.
CONFIDENCE 80
IMPORTANCE 60
RELEVANCE 70