'Disney Selling CTV Ads On Google And The Trade Desk In Strategy Shift' - Ad Age
Portfolio Pulse from Benzinga Newsdesk
Disney has announced a strategic shift in its approach to selling CTV (Connected TV) ads by partnering with Google and The Trade Desk. This move aims to expand Disney's advertising reach and capabilities in the digital and CTV advertising markets.
March 20, 2024 | 1:41 pm
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POSITIVE IMPACT
Disney's strategic partnership with Google and The Trade Desk for CTV ad sales could enhance its advertising revenue and market presence in the digital and CTV advertising sectors.
By partnering with Google and The Trade Desk, Disney is likely to enhance its advertising capabilities and reach, potentially leading to increased advertising revenue and a stronger position in the digital and CTV advertising markets.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Google's partnership with Disney for CTV ad sales could strengthen its advertising network and revenue from digital and CTV advertising.
Google's involvement in Disney's CTV ad sales strategy could enhance its advertising network by leveraging Disney's extensive content portfolio, potentially leading to increased digital and CTV advertising revenue.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
The Trade Desk's collaboration with Disney on CTV ad sales is expected to enhance its position in the digital advertising market by expanding its inventory and capabilities.
The Trade Desk's partnership with Disney is likely to expand its digital advertising inventory and capabilities, potentially leading to increased market share and revenue in the digital and CTV advertising sectors.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80