Reported Earlier, FOX News Digital Surges Ahead Of CNN With Record Total Digital Multiplatform Unique Visitors In February
Portfolio Pulse from Benzinga Newsdesk
FOX News Digital surpassed CNN in total digital multiplatform unique visitors for the first time in February, according to Comscore. FOX News Digital led with 3.1 billion total multiplatform minutes, 1.6 billion views, and 115 million unique visitors. The FOX News Mobile App also outperformed CNN's, marking the third consecutive month of doing so. Year-over-year, FOX News Digital saw an 18% increase in unique visitors and an 8% increase in multiplatform minutes, while CNN experienced a 6% decrease in unique visitors and a 2% decrease in multiplatform minutes.
March 20, 2024 | 6:59 am
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POSITIVE IMPACT
FOX News Digital's record-breaking performance in February, surpassing CNN in total digital multiplatform unique visitors, views, and minutes, indicates a strong competitive position and potential for increased ad revenue.
FOX News Digital's significant lead over CNN in key digital metrics for February suggests a growing audience and increased engagement. This could lead to higher advertising revenues due to the larger and more engaged audience. The year-over-year growth in unique visitors and multiplatform minutes further supports the potential for positive short-term impact on FOX's stock.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90