Disney's ESPN, College Football Playoff Reach New Agreement: What's Going On?
Portfolio Pulse from Adam Eckert
Disney's ESPN and the College Football Playoff have reached a $7.8 billion agreement, ensuring ESPN remains the exclusive rightsholder through the 2031-32 season. The deal includes an expansion to a 12-team format and a new six-year deal starting in the 2026-2027 season for $1.3 billion annually. This agreement enhances ESPN's position as the home of college football and provides expanded sales and sponsorship opportunities for Disney Advertising.
March 19, 2024 | 8:58 pm
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Disney's ESPN secures a significant $7.8 billion agreement with the College Football Playoff, extending exclusive rights through 2031-32 and initiating a new $1.3 billion annual deal from 2026-2027. This deal solidifies ESPN's position as the premier destination for college football, potentially boosting viewership and advertising revenue.
The agreement not only secures ESPN's exclusive rights to broadcast one of the most prominent events in American sports but also opens up new revenue streams through expanded sales and sponsorship opportunities. Given the historical viewership growth and the year-to-date stock performance, this deal is likely to have a positive short-term impact on Disney's stock price.
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