Paramount+ Announces Launch Timing And Pricing For International Advertising-Supported & Premium Subscription Plans; Will Launch In Canada In April At $6.99 CAD/Month And In Australia In June At $6.99 AUD/Month
Portfolio Pulse from Benzinga Newsdesk
Paramount+ announced the launch timing and pricing for its international subscription plans, including an ad-supported 'Basic' plan and a 'Premium' tier. The 'Basic' plan will launch in Canada and Australia in April and June, respectively, priced at $6.99 CAD/AUD per month. The 'Premium' plan, offering 4K UHD, HDR10, and Dolby Vision, will start in France and expand to other European countries. This expansion aims to provide more flexibility, reach new subscribers, and enhance advertising offerings.
March 19, 2024 | 1:07 pm
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Paramount+ expands its international presence with new subscription plans, aiming to attract more subscribers and advertisers.
The introduction of new subscription plans, including a competitively priced ad-supported option, is likely to attract a broader audience internationally, increasing subscriber numbers and advertising revenue. The expansion into new markets and the addition of premium features such as 4K UHD and HDR10 could further enhance Paramount+'s appeal, potentially leading to a positive short-term impact on PARA's stock price.
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