Apple's In-House AI Features For iOS 18 Are Codenamed 'Project Graymatter,' Separate From Google's Gemini Features Being Discussed
Portfolio Pulse from Rounak Jain
Apple Inc. has acquired Canadian AI startup DarwinAI to enhance its AI capabilities for future iPhone and iPad features, codenamed 'Project Graymatter'. This project, set to debut with iOS 18, focuses on generative AI features separate from Google's Gemini AI models. Apple's strategic acquisitions in the AI space, including DarwinAI, aim to position it as a leader in personalized AI technology. The company's stock saw a slight increase followed by a minor decrease in premarket trading.

March 19, 2024 | 12:06 pm
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Apple's acquisition of DarwinAI and the announcement of 'Project Graymatter' for iOS 18 highlight its focus on enhancing AI capabilities, potentially boosting investor confidence in its innovation trajectory.
The acquisition of DarwinAI and the development of 'Project Graymatter' demonstrate Apple's commitment to advancing its AI technology, which could attract investor interest due to the potential for new, innovative features in iOS 18. This strategic move may positively impact Apple's stock in the short term as it underscores the company's innovation and growth potential in the AI space.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Apple's potential licensing of Google's Gemini AI models, while developing its own AI features, indicates a strengthening partnership that could have financial implications for Google.
Apple's consideration to license Google's Gemini AI models, despite developing its own AI features, suggests a collaborative effort that could result in substantial annual payments from Apple to Google. This partnership not only strengthens their relationship but could also positively impact Google's financials in the short term, reflecting positively on its stock.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Similar to GOOG, the potential licensing deal between Apple and Google for the Gemini AI models could enhance Alphabet Inc.'s financial outlook due to expected annual payments from Apple.
The anticipated licensing agreement for Google's Gemini AI models by Apple could lead to a steady stream of annual payments to Alphabet Inc., positively affecting its financial outlook. This deal underscores the value of Google's AI technology and its strategic partnership with Apple, potentially leading to a positive short-term impact on Alphabet Inc.'s stock.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 70