Cross Screen Media and Roku Expand Partnership to Enable Cross-Channel Measurement for Local Agencies
Portfolio Pulse from Benzinga Newsdesk
Cross Screen Media has expanded its partnership with Roku (NASDAQ:ROKU) to enable local agencies specializing in political and public affairs to accurately measure ad spend on Roku's inventory and leverage Roku's ACR viewership data for targeted advertising across linear TV and CTV.
March 19, 2024 | 11:05 am
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Roku's expanded partnership with Cross Screen Media allows local agencies to measure ad spend and target audiences more effectively, potentially increasing Roku's ad revenue.
The expanded partnership with Cross Screen Media enhances Roku's advertising platform by providing agencies with better tools for ad spend measurement and audience targeting. This could lead to increased use of Roku's platform by local agencies, especially those focusing on political and public affairs, potentially increasing Roku's advertising revenue.
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