March Madness 2024: Betting Odds, How To Watch NCAA Men's Basketball Tournament, Use Data To Predict Winner
Portfolio Pulse from Chris Katje
The 2024 NCAA Men's Basketball Tournament, a major event for sports betting, will be broadcasted by Warner Bros. Discovery (WBD) and Paramount Global (PARA, PARAA) across various channels. DraftKings Inc (DKNG) has provided betting odds for the top 16 teams. Analysis using KenPom rankings suggests that Connecticut, Arizona, Auburn, and Houston have the best chance to win based on historical data of top offensive and defensive efficiencies.

March 18, 2024 | 8:24 pm
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POSITIVE IMPACT
DraftKings Inc provided betting odds for the tournament, potentially increasing user engagement and betting volume during the event.
Providing betting odds for a highly anticipated event like the NCAA Men's Basketball Tournament can significantly increase user engagement and betting volume on DraftKings' platform, potentially boosting its revenue.
CONFIDENCE 90
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Paramount Global, through CBS, will also broadcast the tournament, potentially benefiting from increased viewership and advertising sales.
As a broadcaster of the NCAA Men's Basketball Tournament, Paramount Global is likely to see a similar boost in viewership and advertising sales as Warner Bros. Discovery, contributing positively to its financial performance.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80
POSITIVE IMPACT
Warner Bros. Discovery will broadcast the 2024 NCAA Men's Basketball Tournament, potentially increasing viewership and advertising revenue.
Broadcasting a major event like the NCAA Men's Basketball Tournament can significantly boost Warner Bros. Discovery's viewership numbers and attract more advertisers, likely leading to an increase in revenue.
CONFIDENCE 85
IMPORTANCE 70
RELEVANCE 80