Tyson Foods, Planet Fitness Boycott: Why The 2 Companies Are Trending On Social Media
Portfolio Pulse from Chris Katje
Tyson Foods Inc (TSN) and Planet Fitness (PLNT) are facing boycott calls due to viral news stories, with Tyson accused of hiring migrant workers and Planet Fitness involved in a locker room incident. Tyson has refuted the claims, emphasizing its legal hiring practices and opposition to illegal immigration. Planet Fitness stands by its non-discrimination policy despite backlash. The impact of these boycotts on their revenue streams is uncertain, recalling Anheuser-Busch InBev's (BUD) experience with Bud Light.
March 18, 2024 | 6:13 pm
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NEUTRAL IMPACT
Planet Fitness faces a boycott call after canceling a member's membership due to a locker room incident, standing by its non-discrimination policy despite backlash.
Planet Fitness's adherence to its non-discrimination policy, despite the backlash and calls for boycott, shows the company's commitment to its values. The short-term impact on the stock price is uncertain, as it depends on customer reaction and potential changes in membership numbers. The situation should be monitored for any updates or further developments.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80
NEUTRAL IMPACT
Tyson Foods faces a boycott call over false claims of hiring migrant workers, which it has refuted. The company emphasizes its legal hiring practices and opposition to illegal immigration.
While the boycott call against Tyson Foods is based on misinformation, the company's quick response and clarification may mitigate potential negative impacts on its stock price. However, public perception and social media trends can be unpredictable, so the situation warrants close monitoring.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 80