Glam Up With DoorDash: Sally Beauty And M·A·C Cosmetics Join On-Demand Delivery Roster
Portfolio Pulse from Shivani Kumaresan
DoorDash Inc (NASDAQ:DASH) has announced new partnerships with Sally Beauty Holdings Inc (NYSE:SBH) and M·A·C Cosmetics, alongside an expanded offering with Sephora, to deliver beauty, hair, makeup, and nail essentials on-demand in under an hour. This expansion builds on DoorDash's beauty on-demand service launched in 2021, now featuring over 400,000 products. The service is available from over 2,000 Sally Beauty stores and all M·A·C stores across the U.S., with Sephora's Beauty Insider members gaining access to exclusive sale events.
March 18, 2024 | 2:37 pm
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DoorDash expands its on-demand delivery service to include partnerships with Sally Beauty and M·A·C Cosmetics, and an expanded offering with Sephora.
The new partnerships with Sally Beauty and M·A·C Cosmetics, along with the expanded offering with Sephora, indicate a strategic expansion into the beauty sector for DoorDash. This move is likely to attract a broader customer base seeking convenience in beauty product delivery, potentially increasing DoorDash's market share and revenue in the short term.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Sally Beauty Holdings Inc partners with DoorDash to offer on-demand delivery of beauty, hair, makeup, and nail essentials from over 2,000 stores across the U.S.
The partnership with DoorDash allows Sally Beauty to leverage the growing trend of on-demand delivery services, potentially increasing its customer reach and sales. This collaboration could enhance Sally Beauty's visibility and accessibility, leading to a positive impact on its short-term sales and market presence.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 80