DoorDash Increases Its On-Demand Beauty Selection With Sally Beauty And M·A·C Cosmetics
Portfolio Pulse from Happy Mohamed
DoorDash (NASDAQ:DASH) announced new partnerships with Sally Beauty and M·A·C Cosmetics, expanding its on-demand beauty selection. This includes over 150K non-restaurant stores across North America. The partnerships aim to deliver beauty, hair, makeup, and nail essentials in under an hour. Sally Beauty offers a $0 delivery fee through May 31, 2024, on DoorDash. M·A·C Cosmetics will provide on-demand makeup and skincare products. The expansion also builds on DoorDash's existing partnership with Sephora, offering Beauty Insider members access to exclusive sales events. DoorDash's beauty category has grown significantly since its 2021 launch, now featuring over 400K beauty and personal care products.

March 18, 2024 | 1:02 pm
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DoorDash's new partnerships with Sally Beauty and M·A·C Cosmetics, along with an expanded offering with Sephora, positions the company to capture more of the on-demand beauty market. This could drive increased platform usage and revenue.
The addition of major beauty brands to DoorDash's platform is likely to attract more customers seeking convenience, potentially increasing order volume and revenue. The emphasis on quick delivery and exclusive deals (e.g., $0 delivery fee from Sally Beauty) enhances customer value proposition.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90
POSITIVE IMPACT
Sally Beauty's partnership with DoorDash for on-demand delivery services could increase customer reach and sales, especially with the promotion of a $0 delivery fee through May 31, 2024.
By partnering with DoorDash, Sally Beauty can leverage the platform's extensive user base to drive sales, especially with the incentive of a $0 delivery fee. This could lead to increased visibility and potentially higher sales in the short term.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 80