Apple In Talks With Google To License Gemini AI Models For Future iPhones: Report
Portfolio Pulse from Ananya Gairola
Apple Inc. (AAPL) is reportedly in talks with Alphabet Inc. (GOOGL, GOOG) to license Google's Gemini AI models for future iPhones. This potential partnership aims to enhance iPhone software features with generative AI capabilities. Apple has also considered a similar deal with OpenAI but prefers Google's technology, which is seen as more advanced. The deal could face antitrust scrutiny and indicates Apple's AI may not be as developed as expected. The outcome of these discussions remains uncertain, with possibilities including no deal or partnerships with multiple AI providers.
March 18, 2024 | 7:24 am
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Apple's potential partnership with Google for AI technology could significantly enhance iPhone capabilities, indicating a strategic move to bolster its software offerings.
Integrating Google's Gemini AI into iPhones could provide Apple with a competitive edge in smartphone technology, potentially boosting its market position and stock value.
CONFIDENCE 75
IMPORTANCE 80
RELEVANCE 90
POSITIVE IMPACT
Alphabet's potential licensing deal with Apple for its Gemini AI models could expand Google's AI footprint and user base, despite possible antitrust concerns.
A partnership with Apple would mark a significant milestone for Google's AI technology, potentially increasing its adoption and showcasing its capabilities on a global stage.
CONFIDENCE 70
IMPORTANCE 70
RELEVANCE 90