'Clock Is Ticking' For Apple As It Faces Obliteration In Auto Market, Says Gurman: Here's How Cupertino Can Turn CarPlay Into A Moneymaker. With the self-driving car project shelved, Apple focuses on CarPlay, aiming to transform it into a significant revenue stream. The new CarPlay, known as Project IronHeart, seeks to integrate more deeply into vehicles, competing with Google's Android Automotive. Apple plans to launch the revamped CarPlay this year, with limited support from high-end car manufacturers like Porsche and Aston Martin. Gurman suggests Apple could profit from CarPlay by charging automakers for support, selling an upgraded version, or offering customizable templates to save on design costs.