The unique promotional strategy of showcasing the Model Y with the Cybertruck in Florida serves as an innovative marketing approach, likely to attract attention and increase consumer interest in Tesla's products. Given Tesla's strategic focus on increasing EV awareness without significant advertising spend, this campaign could effectively enhance visibility and interest in Tesla's offerings, particularly in regions with lower EV adoption rates. The impact on TSLA stock could be positive in the short term as the market responds to Tesla's creative marketing efforts and potential for increased sales.