Magnite Announced Earlier: Mediaocean, Magnite Strike Exclusive Partnership To Automate Media Planning, Execution, And Reconciliation In Streaming TV
Portfolio Pulse from Charles Gross
Magnite (NASDAQ:MGNI) and Mediaocean have announced an exclusive partnership to enhance automation and efficiency in media planning, execution, and reconciliation for streaming TV. This collaboration leverages Magnite's ClearLine solution, allowing Prisma users to directly activate streaming campaigns with premium video sellers. The partnership expands on a 2023 agreement integrating Magnite's streaming inventory into Mediaocean's advertising infrastructure for local TV buyers.
March 14, 2024 | 9:25 am
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Magnite's exclusive partnership with Mediaocean to automate media planning and execution in streaming TV could significantly enhance its market position and revenue potential in the streaming advertising sector.
The partnership with Mediaocean positions Magnite at the forefront of streaming TV advertising automation, likely attracting more premium video sellers and Prisma users. This strategic move could increase Magnite's revenue streams and enhance its competitive edge in the advertising technology sector, positively impacting its stock price in the short term.
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