Hasbro and Max-Matching Entertainments Announce Strategic Licensing Partnership to Jointly Drive Facilitation Of Location-Based Entertainment Projects Based On Key Hasbro IP
Portfolio Pulse from Benzinga Newsdesk
Hasbro and Max-Matching Entertainments have entered into a strategic licensing partnership to develop location-based entertainment projects leveraging Hasbro's intellectual properties. This collaboration aims to expand the reach and engagement of Hasbro's brands through innovative entertainment experiences.

March 13, 2024 | 5:39 pm
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Hasbro's strategic partnership with Max-Matching Entertainments to develop location-based entertainment projects could enhance brand visibility and engagement, potentially leading to increased revenue streams.
The partnership with Max-Matching Entertainments is directly related to Hasbro's strategic expansion into location-based entertainment, leveraging its intellectual properties. This move is likely to enhance brand engagement and visibility, potentially leading to increased consumer interest and revenue streams. The positive impact is based on the assumption that the execution of this strategy will attract new customers and retain existing ones by offering innovative entertainment experiences.
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