Spotify Brings Ed Sheeran, Doja Cat, Ice Spice And Other Music Videos In New Update, But There's A Catch
Portfolio Pulse from Rounak Jain
Spotify Technology SA (NYSE:SPOT) is rolling out a beta version of music videos for premium users in 11 markets, featuring artists like Ed Sheeran and Doja Cat. This move, aimed at enhancing user engagement, follows similar offerings by Alphabet Inc.'s (NASDAQ:GOOG) YouTube Music. Spotify's initiative comes amid a subscription fee increase in France due to a new tax and a recent antitrust win against Apple Inc. (NASDAQ:AAPL). Spotify's shares saw a slight decrease of 0.18% to close at $257.62.
March 13, 2024 | 11:52 am
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NEUTRAL IMPACT
Spotify's recent antitrust win against Apple Inc. could potentially improve Spotify's market position by reducing Apple's restrictive practices against music streaming services.
The antitrust fine against Apple may have implications for its App Store policies, but the direct short-term impact on Apple's stock is likely to be neutral, considering Apple's vast business model and diversified revenue sources.
CONFIDENCE 80
IMPORTANCE 70
RELEVANCE 50
NEUTRAL IMPACT
Alphabet Inc.'s YouTube Music, a direct competitor to Spotify, already offers music videos, a feature Spotify is now introducing to its premium users.
While Spotify's new feature directly competes with YouTube Music, the impact on Alphabet Inc.'s stock is likely to be neutral in the short term due to YouTube's established presence and diverse revenue streams.
CONFIDENCE 75
IMPORTANCE 50
RELEVANCE 60
POSITIVE IMPACT
Spotify introduces music videos for premium users, aiming to enhance user engagement and compete with YouTube Music. The company is also adjusting to regulatory changes and has recently won an antitrust case against Apple.
The introduction of music videos is likely to enhance user engagement and satisfaction, potentially increasing premium subscriptions. The recent antitrust win against Apple could also improve Spotify's competitive position, positively impacting its stock in the short term.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100