DoubleVerify Expands OTT Measurement Solutions In Collaboration With NBCUniversal
Portfolio Pulse from Nabaparna Bhattacharya
DoubleVerify Holdings, Inc. (NYSE:DV) has expanded its collaboration with NBCUniversal to offer program-level measurement solutions for OTT devices, including Connected TV (CTV). This partnership aims to provide NBCUniversal advertisers with tools to assess brand safety, suitability, and content performance at the program level. The company, which has seen a 34% increase in its stock over the last year, expects Q1 revenue of $136 million to $140 million and full-year 2024 revenue of $688 million to $704 million, marking a 22% increase at the midpoint. Macquarie analyst Tim Nollen upgraded DoubleVerify from Neutral to Outperform with a $40 price target.
March 13, 2024 | 11:33 am
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DoubleVerify's expanded partnership with NBCUniversal for OTT measurement solutions highlights its growth in advertising technology, with a positive outlook on revenue and an analyst upgrade.
The expansion of DoubleVerify's partnership with NBCUniversal to offer advanced OTT measurement solutions is a significant development, indicating the company's growth and innovation in the advertising technology sector. The positive revenue forecast for Q1 and the full year 2024, along with the recent analyst upgrade from Neutral to Outperform with a $40 price target, suggest a bullish outlook for DV's stock in the short term. The company's successful identification and mitigation of a major ad fraud scheme further underscores its capability and leadership in the industry.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100