'DoubleVerify And NBCUniversal Expand Partnership To Launch First-Of-Its-Kind Program-Level Measurement Solution'
Portfolio Pulse from Happy Mohamed
DoubleVerify (DV) and NBCUniversal have expanded their partnership to introduce a first-of-its-kind program-level measurement solution for OTT and CTV platforms. This solution, powered by DV's AI technology, will enable advertisers to measure brand safety, suitability, and content performance at the program level, offering unprecedented transparency and insights. The partnership aims to enhance advertiser confidence and maximize brand equity protection across premium streaming media.
March 12, 2024 | 8:55 pm
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POSITIVE IMPACT
NBCUniversal's partnership with DoubleVerify to provide a program-level measurement solution for OTT and CTV platforms underscores its commitment to offering advertisers unparalleled transparency and insights. This move could enhance NBCUniversal's attractiveness to advertisers, potentially leading to increased advertising revenue.
NBCUniversal's role in the partnership with DoubleVerify to launch a program-level measurement solution is significant, as it demonstrates the company's commitment to providing advertisers with advanced tools for brand safety and content performance measurement. This could positively impact NBCUniversal's reputation among advertisers and lead to increased advertising revenue.
CONFIDENCE 75
IMPORTANCE 75
RELEVANCE 80
POSITIVE IMPACT
DoubleVerify's expanded partnership with NBCUniversal to launch a program-level measurement solution for OTT and CTV platforms highlights its innovative approach in digital media measurement and analytics. This development is likely to enhance DV's market position and attract more advertisers seeking detailed insights and transparency.
The introduction of a first-of-its-kind program-level measurement solution directly involves DoubleVerify and leverages its AI technology. This innovation is likely to be viewed positively by the market, as it addresses advertisers' needs for more granular insights and transparency, potentially leading to increased demand for DV's services.
CONFIDENCE 80
IMPORTANCE 85
RELEVANCE 90