Mastercard Simplifies Subscription Management With Smart Subscriptions
Portfolio Pulse from Benzinga Newsdesk
Mastercard introduced Smart Subscriptions, an open-banking powered solution for managing subscriptions through consumer banking apps. It offers spend analysis, categorization, and personalized offers, building on the Subscriptions Control solution from 2023.
March 12, 2024 | 12:07 pm
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Mastercard's introduction of Smart Subscriptions could enhance customer engagement and potentially open new revenue streams.
The launch of Smart Subscriptions by Mastercard is likely to positively impact its stock in the short term by enhancing its product offering and potentially attracting more financial institutions to integrate this service. This could lead to increased usage of Mastercard's payment network and generate additional revenue streams.
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