BetMGM Launches Mobile Sports Betting In North Carolina
Portfolio Pulse from Benzinga Newsdesk
BetMGM, a leading sports betting and iGaming operator, has launched mobile sports betting in North Carolina, offering a wide range of betting options and real-world rewards. The launch includes a partnership with Charlotte Motor Speedway to enhance race day experiences and an extended partnership with Richard Childress Racing. BetMGM's platform features advanced technology for pre-game and in-game betting, a loyalty program with MGM Resorts, and a focus on responsible gambling with resources like GameSense.
March 11, 2024 | 4:08 pm
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MGM Resorts International, through its partnership with BetMGM, is expanding its sports betting and iGaming footprint into North Carolina, offering advanced betting options and a loyalty program that connects with MGM's properties.
The launch of BetMGM's mobile sports betting in North Carolina, in partnership with local sports and racing entities, directly benefits MGM Resorts by expanding its market presence and potentially increasing customer engagement through its loyalty program. This strategic move is likely to positively impact MGM's stock in the short term by enhancing its brand visibility and customer base in a new market.
CONFIDENCE 85
IMPORTANCE 80
RELEVANCE 90