Perion Partners With Way.io To Tap Into The World's Largest DOOH Market, Estimated At $5.2B
Portfolio Pulse from Benzinga Newsdesk
Perion Network Ltd. has announced a partnership with Way.io to enter the world's largest Digital Out-of-Home (DOOH) advertising market, valued at $5.2 billion. This strategic move aims to leverage Way.io's expertise and presence in the DOOH market to expand Perion's advertising capabilities and reach.
March 11, 2024 | 11:12 am
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Perion Network's partnership with Way.io positions the company to tap into the lucrative $5.2 billion DOOH market, potentially boosting its advertising segment.
Entering the world's largest DOOH market through a strategic partnership with Way.io could significantly enhance Perion Network's advertising capabilities and market reach. This move is likely to be viewed positively by investors, as it opens up new revenue streams and growth opportunities in a high-value market.
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