By offering a local data hosting solution in Saudi Arabia, Sprinklr is directly addressing the needs of customers in the region for compliance with local regulations. This strategic move could attract more customers in the Middle East, potentially increasing Sprinklr's revenue and market share in the region.

Google Cloud's involvement in providing data hosting solutions in Saudi Arabia through the partnership with Sprinklr demonstrates its commitment to expanding its services globally and adhering to regional compliance requirements. This could positively impact its reputation and competitive position in the cloud services market.