Mattel's Entertainment Push: Analyst Eyes Booming Toy Sales With Disney's Moana 2 And Frozen 3 In The Pipeline
Portfolio Pulse from Shivani Kumaresan
D.A. Davidson analyst Linda Bolton Weiser maintains a Buy rating on Mattel Inc (NASDAQ:MAT) with a $26.00 price target, highlighting the company's expansion into the wood toy segment and upcoming product launches. Mattel's entry into the $800 million wood toy market with Fisher-Price Wood is expected to be margin-accretive. The company also plans to launch Mini Barbie and has seen success with Hot Wheels. Mattel Television Studios is working on multiple series and specials, with toy sales expected to be boosted by Disney's (NYSE:DIS) Moana 2 and Frozen 3.
March 08, 2024 | 6:04 pm
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POSITIVE IMPACT
Disney's upcoming film releases, Moana 2 and Frozen 3, are expected to boost toy sales for Mattel, as highlighted by a D.A. Davidson analyst.
The anticipation of increased toy sales driven by Disney's upcoming film releases presents a positive outlook for Mattel, indicating a potential indirect benefit to Disney's stock as well through increased licensing and merchandising opportunities.
CONFIDENCE 80
IMPORTANCE 75
RELEVANCE 70
POSITIVE IMPACT
Mattel's strategic expansion into the wood toy market and upcoming product launches, including Mini Barbie, alongside its success with Hot Wheels, are positively highlighted by D.A. Davidson analyst. The company's involvement in television and film projects, particularly with Disney's upcoming releases, is expected to further boost toy sales.
The analyst's reiteration of a Buy rating and a positive outlook on Mattel's new product lines and strategic expansions into new segments, along with the expected boost from Disney's film releases, suggest a strong short-term upside potential for Mattel's stock.
CONFIDENCE 85
IMPORTANCE 90
RELEVANCE 100