The increase in price target from $185 to $230 by TD Cowen indicates a positive outlook on Burlington Stores' stock performance in the short term. This adjustment suggests that the analyst sees potential for growth or positive movement in BURL's stock price, likely due to factors such as operational performance, market position, or financial health that were considered during the analysis. Investors may view this as a bullish signal, potentially leading to increased interest and a rise in stock price.