Tapestry Boosts Marketing Might: Kate Spade Joins Forces with Bluecore's Tech
Portfolio Pulse from Shivani Kumaresan
Tapestry Inc (NYSE:TPR) has expanded its partnership with Bluecore to include the Kate Spade New York brand, aiming to enhance customer identification, engagement, and retention. This collaboration has already shown positive results for Tapestry's Coach and Stuart Weitzman brands. Tapestry plans to further integrate Bluecore's technology across its digital marketing platforms, including Salesforce Commerce Cloud and others, to improve marketing growth and customer experience.

March 07, 2024 | 4:41 pm
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Tapestry Inc's expanded partnership with Bluecore for the Kate Spade brand is expected to enhance customer engagement and retention, building on the positive impact seen with its Coach and Stuart Weitzman brands.
The expansion of Tapestry's partnership with Bluecore to include the Kate Spade brand is likely to enhance customer engagement and retention, which has already shown positive results for its other brands. This strategic move is expected to contribute to Tapestry's marketing growth and customer experience improvements, potentially leading to increased purchases from new, active, and inactive buyers. The positive market reaction, as indicated by the 0.47% increase in TPR shares, suggests investor confidence in the partnership's potential to drive growth.
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