The renewal of the partnership between Caesars Entertainment and the NHL is likely to have a positive short-term impact on CZR's stock. Access to NHL intellectual property for creating branded iCasino games could attract new users and retain existing ones, enhancing Caesars' online gaming offerings. The emphasis on exclusive experiences for Caesars Rewards members and the visibility during NHL broadcasts could further strengthen brand loyalty and customer engagement, potentially leading to increased revenue from both sports betting and iGaming platforms.