The significant year-over-year revenue growth and the surpassing of revenue estimates are strong indicators of positive momentum for Byrna Technologies. The success of the celebrity endorsement program, which has notably increased direct-to-consumer sales, suggests a robust marketing strategy that could continue to drive sales and potentially the stock price in the short term. The record-breaking quarter, especially being traditionally the slowest for the company, further underscores the effectiveness of their strategies and could lead to increased investor confidence.