Paramount Global CFO Says Co Will Focus On Growing 'Profitable Subscribers,' Instead Of Investing 'A Whole Bunch Of Money' In Local Content In International Markets; Digital Ad Market Continues To Demonstrate 'Healthy' Growth
Portfolio Pulse from Benzinga Newsdesk
At the Morgan Stanley Tech Conference, Paramount Global's CFO announced a strategic focus on growing 'profitable subscribers' rather than investing heavily in local content for international markets. Additionally, the digital ad market is showing 'healthy' growth.
March 06, 2024 | 4:34 pm
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POSITIVE IMPACT
Paramount Global's strategic shift to prioritize profitable subscribers and the positive outlook on the digital ad market could signal a strong future revenue stream.
Focusing on profitable subscribers rather than heavy investments in local content could improve Paramount Global's margins and profitability. The healthy growth in the digital ad market suggests a robust revenue channel, potentially leading to a positive impact on the stock price in the short term.
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IMPORTANCE 80
RELEVANCE 90