Paramount CFO Says Company Will Lean Into International Programming, Where Costs Are 'Significantly Lower'; Bundling Can Expand Subscriber Base, Lower Churn; He Sees 'Upside' In Terms Of Pricing For Paramount Plus; 'Vast Majority' Of Viewership On Streaming Service Is Hollywood Content
Portfolio Pulse from Benzinga Newsdesk
At the Morgan Stanley Tech Conference, Paramount's CFO discussed strategies to enhance Paramount Plus, including focusing on international programming due to lower costs, using bundling to grow the subscriber base and reduce churn, and the potential for pricing adjustments. He noted that the majority of viewership on the streaming service is Hollywood content.
March 06, 2024 | 4:34 pm
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Paramount's CFO outlined strategies to improve Paramount Plus, including international programming focus, subscriber base expansion through bundling, and potential pricing adjustments.
The CFO's comments suggest a strategic shift towards more cost-effective international programming and subscriber growth tactics, which could positively impact Paramount's financial performance and attractiveness to investors. The emphasis on the majority of viewership being Hollywood content underscores the service's current strength and the potential for further growth and pricing power.
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IMPORTANCE 85
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